I found this paper towel in my room at the Best Western in Nederland, Colorado. It was free! Thinking this was too good to be true, I confirmed it with the front desk before taking it out of the room. Sure enough, it was free. And, in fact, there were no restrictions on what I could do with it. I could use it for anything I wanted. Absolutely anything. So I took the paper towel with me on my travels. I needed it. I used it. It came in very handy. It was at that moment that my thoughts about the free, imprinted paper towel, that I could use for absolutely anything I wanted, changed from, “Whose dumb idea was this?” to “What a great idea!”